Xinyang the perlite to enter the era of the brand brand manufacturers gradually become the dominant
Same expansion furnace equipment, almost packaging, the price is little difference between the two perlite manufacturers, customers ultimately will choose which one? The end of December last year, has just signed a two million yuan perlite insulation material contract Lee chose a brand perlite manufacturers. In fact, with perlite an increasingly competitive market, Xinyang perlite manufacturers reshuffle intensified, more and more mergers and acquisitions, equity cooperation, the big brand perlite manufacturers gradually led Xinyang Perlite market, has a direct impact on the choice to buy perlite customers .
Large perlite manufacturers "monopoly" sales list
As the choice of Mr. Lee above, in the case of inorganic insulation material remains in the doldrums, the strength of considerations of the perlite customers of perlite manufacturers, was promoted to a higher position. Buy perlite perlite manufacturers preferred brand, to become the consensus of many customers.
2012 of Perlite market downturn, some small and medium-sized perlite manufacturers, distributors price cuts after the perlite product quality decline, the volume reduction in the number, adulterated, gave a lot of customers buy perlite feel helpless. In 2012 the Ministry of Public Security announced the cancellation of 65 No. context, perlite big brand manufacturers to win the trust of more customers.
Katie, Fang Hao, Kai big manufacturers start from the beginning of last year, the first to start a promotional price for volume strategy one step ahead to seize the highlands of perlite sales market. The data show that the The more perlite market downturn, large perlite manufacturers more chance of success perlite market trend, the flow, introduction of products fit the market demand, which impressed perlite customers.
2012 perlite hundred enterprises "study released by the China Non-metallic Mining Association and other units, 33 manufacturer Xinyang perlite perlite hundred companies. Falling in the economic boom of 2012, the market share of the big brands Xinyang perlite manufacturers in Xinyang increasing rather than reducing, flexible policies and market trends shows control.
The first half of 2012, in the perlite sales ranking single, Katie, letter, Kay brand perlite manufacturers still strong momentum in the top ten, eight position these big brand perlite manufacturers occupation "and a perlite manufacturers Month perlite, glass beads, and other products to sell 550 million, which may be many small perlite manufacturers in 2012 sales.
The China the perlite Association president Wang Yao analysis, these big brands perlite manufacturers seize the opportunity of the crisis in the shuffle of Perlite industry boom decline to purchase the perlite customer demand characteristics of the "cheap" Pricing is more reasonable to take a variety of marketing methods for targeted sales, achieved good sales!
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